Over 30 years ago, Chairman Jae-Bong Jung founded Handsome Co., Ltd., launching distinctive brands such as Time, Mine, and System, each becoming the top brand in their respective categories. He successfully introduced numerous luxury brands like Balenciaga, Givenchy, and Celine to Korea, making them firmly established in the competitive fashion industry without any failures, creating a legend in the fashion world. Having achieved great success in urban brand business, he decided to venture into outdoor brand business, proposing a Total Golf & Resort Lifestyle. In 2013, when all his brands were at their peak, he wrapped up Handsome Co., Ltd., and as the first step of his new venture, he successfully established the lifestyle golf resort he envisioned.

Just as South Cape presented a new utopia in the golf & resort sector, it aims to set a new milestone in golf wear by transforming typical golf wear into stylish pieces. This culminated in the launch of SOUTHCAPE Golf & Resort Wear, aiming to create a Total Outdoor Lifestyle harmonizing clothing, food, housing, and play.

South Cape is not only home to a world-renowned golf course ranked 9th globally and 1st in Asia by U.S. Golf Digest, but also boasts cultural facilities like the architecturally stunning clubhouse and the Music Library. Additionally, the resort offers healthy superfoods made from the finest local ingredients of Namhae's pristine region, which are highly acclaimed both domestically and internationally. Many golf experts believe that if the entire golf & resort experience is considered, not just the golf course, South Cape Namhae would undoubtedly rank as the world's number one. If the golf wear settles as envisioned, it is expected to realize a comprehensive “Superlife” encompassing clothing, food, housing, and play.